Social Media Metrics Secrets Do What You Never Thought Possible with Social Media Metrics by John Lovett
Invaluable advice on analyzing and measuring the effects ofsocial media
Do you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working? WithSocial Media Metrics Secrets, you can! Expert John Lovett taps intohis years of training and experience to reveal tips, tricks, andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives. He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators, andassessing the business value of social media.
- Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customers
- Shares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goals
- Details techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked future
Written in a conversational tone, Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics.
From the Back Cover
When you open this book, you’ll feel as though you’re sittingdown with an expert who is disclosing rare information about socialmedia metrics. Expert John Lovett taps into his years of trainingand experience to reveal insider tips, strategies, and secrets fornavigating the complex ecosystem of social media metrics. Examplesof first-hand case studies demonstrate how to apply measurement toevaluate the impact of social media channels, and additionalmaterial shows you how to optimize social media programs based onthe results of Social Analytics.
The Insider’s Guide to:
- Identifying social media metrics that matter
- Measuring Audience, Activity, and Actions
- Building a social network operations center
- Activating social media across the enterprise
- Using the Social Analytics Framework
- Executing a process of continuous optimization
- Tracking and measuring your return on investment
- Planning for a socially networked future
The Secrets series reveals:
- Authoritative information in highlighted areas
- Exceptional advice in the margin notes
- Unique insight from years of author experience
- Rarely revealed tips and techniques
- Invaluable shortcuts and workarounds
- Insider TipsTips, tricks, and secrets for quantifying socialmedia success
- Valuable InsightsEye-opening strategies for moving beyond”counting metrics” to “business value metrics”
- Unbeatable AdviceReal-world solutions for developing a scalableframework for social media measurement
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